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Common questions
Website redesign questions, answered.
It can, and the causes are usually process mistakes: a forgotten redirect map, a staging noindex tag shipped to production, or pages that earned links dropped without a redirect. Crawl the old site first, keep URLs unless there is a strategic reason to change them, map every changed URL one to one, and check the robots meta before launch. A small ranking wobble for a few weeks is normal. Follow the 28-step redesign checklist.
Write down the goal, benchmark the current site and decide who writes the content. A goal like “demo requests flatlined” gives every later decision a target. Record traffic, top landing pages, conversions, rankings and Core Web Vitals so you can prove the redesign worked. Settle the content plan early, since content is the #1 cause of redesign delays, and put a mobile PageSpeed target in the contract. See the first phase of our checklist.
Watch Search Console daily for two weeks and compare analytics against your pre-launch benchmark. Right after the switch, spot-check redirects on the live site, submit the new sitemap and crawl for 404s. Traffic that craters points to a missed redirect or an indexing issue, and it needs finding that day. Then schedule a 30-day review of conversions, Core Web Vitals field data and small fixes. Request a free audit if you want a second opinion.
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