Digital Marketing Strategy for Your Business
One digital plan for every channel.
Your website, social media and search shouldn’t be working from different plans.
We build a digital marketing strategy around your whole funnel: where customers find you, what they see next, what makes them take action and how each channel contributes to the same business goals.
Our Approach
Stop running each channel as a separate project.
A website can generate traffic that social media never supports. Paid campaigns can send visitors to pages that aren’t built to convert. SEO can bring traffic without anyone knowing what to do with it.
We look at the full picture first, then decide what each channel needs to do.
The strategy connects your website, search, social and paid activity to the same priorities, budget and measurement framework.
A working marketing plan, not another presentation.
Channel audit
We review your website, search visibility, social presence and current campaigns to see what’s working, what’s missing and where channels are working against each other.
90-Day Plan
We turn the findings into a prioritized plan for the next quarter. You’ll know what needs to happen, which channel owns it and what should come first.
KPI framework
We define the numbers that matter for each channel and connect them to leads, sales or another meaningful business outcome. Follower counts and impressions don’t become KPIs just because they’re easy to report.
Budget recommendation
We help allocate your marketing budget across channels based on your business, market, goals and current performance. The goal is to know what you’re spending and why.
You already have a site. You need a plan behind it.
Digital Marketing Strategy fits a business that has outgrown ad hoc social posting and one-off SEO fixes. You are spending money across a few channels already, or about to, and want one plan instead of three vendors reporting three different sets of numbers.
- Spending on more than one channel with no shared plan behind it
- A live website with no content or social system feeding it
- Tired of a different report from every vendor, none tied to revenue
- Ready to commit a budget but unsure where it should go first
Get
started
Your marketing plan should reflect how customers actually find you.
A B2B company with a long sales cycle needs a different channel mix from a local service business. An eCommerce brand may need paid acquisition and content working together. A company with an established sales team may need fewer leads, but better ones.
We build the plan around your business, audience, sales process and current marketing setup.
That can include:
- Website strategy
- SEO and search
- Content marketing
- Social media
- Paid advertising
- Landing pages
- Email marketing
- Conversion tracking
- Analytics and reporting
- Campaign planning
- Budget allocation
- Content calendars
- 90-day roadmaps
- Channel-specific KPIs
Our Process
Understand the whole picture before choosing the next channel.
01
Audit
We review your current channels, website, campaigns, content and measurement setup. We look for gaps, duplication and places where money or effort is being wasted.
02
Map
We connect your channels to the customer journey. You’ll see what each channel is responsible for and where one should hand off to another.
03
Prioritize
We turn the strategy into a 90-day plan with clear priorities, owners and deadlines. Not everything needs to happen at once.
04
Execute & Review
You can execute the plan internally, or we can help with the work. Either way, we review what’s happening and adjust the plan as the data changes.
Pricing
One strategy. One scope. Clear priorities.
We start by understanding your business, current channels and goals. Then we build the strategy around what needs to change, in one of three packages sized to your business.
Digital Marketing Strategy
Your strategy can include:
- Full channel audit
- Customer journey mapping
- Channel roles and priorities
- 90-day marketing roadmap
- KPI framework
- Budget recommendations
- Content and campaign priorities
- Measurement requirements
The package depends on the number of channels, markets and level of analysis required.
Essentials
$2,400 to $3,000/mo
A clear, actionable plan for smaller businesses.
- Kick-off meeting and onboarding questionnaire
- Strategy deck of up to 30 slides (PowerPoint)
- Monthly content plan (Google Sheet)
- Digital channels overview
- Target audience definition
- Basic market analysis and research
- Basic competitor analysis and insights
- Recommended KPIs and goals
- Core content pillars and themes
- Tactical action plan with monthly content plan
- Delivered in 2 weeks
- Strategy review and your feedback
- Team: Account Manager, Social Media Strategist, Content Creator, Graphic Designer and Video Editor
Most popular
Growth
$4,400 to $5,200/mo
In-depth, multi-channel strategy for mid-size companies.
- Kick-off meeting and onboarding questionnaire
- Strategy deck of up to 60 slides (PowerPoint)
- Monthly content plan (Google Sheet)
- Audience segmentation
- Advanced market analysis
- Advanced competitor analysis
- KPIs and SMART goals
- Customer journey and marketing funnel
- Core content pillars and themes
- Customized content strategy
- Channel-specific monthly calendar and action plan
- Delivered in 4 weeks
- Strategy review and your feedback
- Team: Account Manager, Lead Strategist, Content Creator, Graphic Designer and Video Editor
Scale
From $7,400/mo
A full-scale, integrated plan for larger companies.
- Kick-off meeting and onboarding questionnaire
- Strategy deck of up to 100 slides (PowerPoint)
- Monthly content plan (Google Sheet)
- Comprehensive market and competitor analysis
- Industry social media content audit and segmentation
- Top-performing content analysis in your industry (gold, silver and bronze)
- Insights into what drives content performance
- Demographic and psychographic audience insights
- Comprehensive audience segmentation
- KPIs and SMART goals
- Customer journey mapping and marketing funnel
- Core content pillars and themes
- Customized content strategy and plan for each channel
- Channel-specific monthly calendar and action plan
- Delivered in 6 weeks
- Team: Account Manager, Lead Strategist, Social Media Strategist, Content Creator, Art Director, Graphic Designer and Video Editor
Our team
The people behind the strategy can also execute it.
Radoš
Marketing Director
10+ yrs Digital Marketing Strategies
Damir
Creative Director
10+ yrs Creative Strategies
Marija
Digital Marketing Strategist
10+ yrs Web Strategies
Tamara
Social Media Manager
5+ yrs Organic Growth & Content Strategy
Miloš
Digital Marketing Manager
5+ yrs Multi-Channel Campaign Execution
Tijana
Social Media Manager
5+ yrs Social Media Management & Engagement
The numbers behind the team.
We've built marketing systems around different businesses and goals.
Some clients needed to connect channels that had been running separately. Others needed a clear plan before increasing their marketing budget. We build the strategy around what the business needs to achieve, not around a fixed list of channels.
Marketing strategy questions.
Digital Marketing Strategy covers your whole channel mix: website, search, social, paid, email and content, and how they should work together. Growth Strategy focuses on the website itself and the technical and conversion work around it. If your channels are running as separate projects, start here.
Any that are relevant to your business, including website, SEO, content marketing, social media, paid advertising, email marketing and landing pages. We look at the full picture first, then decide what each channel needs to do.
A full channel audit, a customer journey map, channel roles and priorities, a KPI framework, a budget recommendation and a 90-day roadmap. The output is a plan you can start executing, not a long-term vision document.
No. More channels don’t automatically mean better marketing. If a channel isn’t relevant to your audience or can’t be measured against a useful business outcome, it may not belong in the plan.
We look at your goals, audience, sales cycle, current performance and the role each channel can realistically play. Then we prioritize the budget instead of dividing it equally just to keep every channel active.
Each channel gets numbers tied to leads, sales or another meaningful business outcome. Follower counts and impressions don’t become KPIs just because they’re easy to report.
Yes. We can define the strategy and each partner’s responsibilities while your existing agencies handle execution. Everyone works from the same plan, priorities and measurement framework, instead of three separate reports.
Either. You can take the strategy to your internal team or agencies, or our marketing, creative and development teams can take on parts of the execution.
We have three monthly packages: Essentials at $2,400 to $3,000 per month, Growth at $4,400 to $5,200 per month and Scale from $7,400 per month. Which one fits depends on the number of channels, markets and the level of analysis involved. We scope the work first and give you a fixed price before anything starts.
We review what changed, measure results against the KPIs and adjust the plan for the next quarter. Whether you execute internally or with us, the strategy is updated as the data changes.
Want one plan instead of three vendors' worth of reports?
Tell us which channels you’re already using and what you’re trying to achieve. We’ll look at where the gaps are and what should come first before you commit to more spending.
Talk about your channels
