15-25%
What OTAs take from every booking
0%
Commission on a direct booking
~10%
What OTA commission averaged a decade ago
65%
Of travelers check the hotel's own site before booking
What hospitality sites need
The features that drive direct bookings.
Direct booking engine
A booking widget integrated directly into your WordPress site: check availability, select room type, add extras, and pay without leaving your domain. We integrate with Checkfront, Lodgify, Cloudbeds, or HiRUM depending on your property management system.
Room and suite showcase
Individual pages for each room type with high-quality photography, amenity lists, capacity, pricing, and a direct booking CTA. Guests want to see exactly what they’re booking. Detailed room pages reduce pre-arrival questions and increase direct booking confidence.
Local area and activities content
Pages about local attractions, dining, transportation, and seasonal activities: content that ranks for “things to do in [destination]” searches and positions your property as the guide to the area, not just a place to sleep. This content drives top-of-funnel traffic that converts to bookings.
Packages and special offers
Romance packages, family packages, seasonal deals, and corporate rates, displayed as dedicated landing pages with clear pricing and a direct booking flow. Packages increase average booking value and give you something to promote via email and social without discounting base rates.
Guest reviews and trust signals
TripAdvisor and Google review integration, star rating display, recent review highlights, and award recognition. Displayed on landing pages and room pages, where the decision happens, rather than parked in a reviews section nobody visits.
Events and weddings
For properties with event space, a dedicated weddings/events section with capacity information, catering options, venue photos, and an inquiry form. Wedding venue inquiry pages often drive high-value bookings with long planning cycles and benefit from dedicated SEO targeting.
The OTA problem
Why a strong direct booking site is a profit center, not just a marketing expense.
The math is straightforward. A property doing $500,000/year in OTA revenue at 20% commission is paying $100,000/year to Booking.com and Expedia. If a well-designed direct booking website shifts 30% of that revenue to direct bookings:
A direct booking site that saves you $30,000 per year in commissions pays for itself out of those savings. And the second year has no build cost in it.
Hospitality site pricing
Our team
Niche websites handled by people who understand your business and your industry.
Marko
Head of Development
20+ yrs WordPress
Miloš
Web Developer
15+ yrs WooCommerce
Igor
Art Director
10+ yrs UX&UI
Radoš
Marketing Director
10+ yrs Digital Marketing Strategies
Damir
Creative Director
10+ yrs Creative Strategies
Dejan
Project Manager
5+ yrs Project Management
Projects delivered
In-house specialists
Rating on Clutch
Clients
Our work
Some of the brands we have built for.
We build and maintain websites for hospitality businesses, and our case studies show some of our work.




FAQ
Hospitality website questions.
Yes. We integrate your WordPress site with a booking engine that handles availability calendars, rate management, payment processing, and booking confirmation emails. The booking experience lives on your domain. Guests don’t get redirected to a third-party platform. The most common integrations we implement are Checkfront, Lodgify, and Cloudbeds for hotels and B&Bs, and Hostaway or Guesty for vacation rental portfolios. Your channel manager handles the OTA connections on the backend; your WordPress site handles direct traffic.
Yes. OTAs serve a discovery function: travelers who don’t know your property find you through Booking.com or TripAdvisor. The goal of your direct site is to capture guests at the moment of decision (when they’re comparing options) and offer them a reason to book direct: best rate guarantee, free upgrade, flexible cancellation, or package inclusions that aren’t available on OTAs. The OTAs stay for discoverability; your site captures the margin on conversions.
Professional photography is the single most important investment in a hospitality website. Guests are buying an experience before they arrive. Your photos have to do the selling. At minimum: exterior shots, all room type photos (not just one), common areas, breakfast/dining, and key amenities. For a property with 10 rooms, a professional hospitality photographer session typically costs $1,500-$3,000 and pays for itself in the first few direct bookings. We can work with your existing photos for a first launch and plan a photo session for a site update once you have a budget.
Pricing depends on the booking engine integration, the number of properties and room types, and photography needs. Packages and offers, event and wedding pages, local area guides, and review integrations add to the scope. We give a fixed price after scoping your rooms, rates, and systems.
Typically 6 to 10 weeks. Direct-booking integration and rich photography can extend it, and multi-property groups take longer. You get a firm timeline with the quote.
Yes. For properties with event space, we build a dedicated weddings and events section with capacity information, catering options, venue photos and an inquiry form. These inquiries often turn into high-value bookings with long planning cycles, so the section gets its own SEO targeting.
That’s the point of it. Shifting 30% of a $500,000 OTA revenue stream to direct saves about $30,000 a year at a 20% commission rate. How much shifts depends on your rates, your reviews and whether the booking flow works on a phone, which is why the audit starts by measuring your current direct share.
Yes. Hospitality lives on imagery, so we compress and lazy-load high-resolution photos, use modern formats, and cache aggressively, delivering an immersive, fast-loading site that looks premium on any device.
Yes. We build a simple editor so your team can update packages, seasonal offers, events, and content without a developer, keeping the site current through changing seasons and promotions.
Yes. Maintenance plans keep the site fast, secure, and updated. A support plan can also cover seasonal content and promotion changes, so your site keeps driving direct bookings year-round.
Ready to reduce your OTA dependency?
We’ll look at your current direct-booking share and your OTA volume, and tell you what a direct site would recover in a year.