WordPress Multisite. One install, multiple sites.

Subdirectory networks (site.com, site.com/location-a, site.com/location-b) keep all sites under your main domain and can benefit from the main domain’s overall domain authority in search. Subdomain networks (site.com, location-a.site.com) treat each subsite as more independent from an SEO perspective and allow easier domain mapping to custom domains later. For franchise and location networks where SEO independence per location is important, subdomain networks are common. For university departments or media subsections where the parent domain’s authority should flow through, subdirectory makes more sense. Domain mapping is available in both setups.

Yes, via domain mapping. Each subsite can be mapped to a completely different domain (locationa.com, locationb.com) while running on the same WordPress Multisite network. The Mercator plugin (free) or several commercial solutions handle this. We configure domain mapping and SSL for each subsite during network setup.

This is the primary security concern with Multisite: because all sites share the same WordPress installation and database (in separate tables, but the same database), a compromise of one subsite can potentially affect the entire network if the attacker gains network admin credentials. We mitigate this through role separation (no subsite admin should have network admin access), security hardening at the network level, Web Application Firewall configuration, and isolated file permissions. A well-secured Multisite network is not significantly more risky than separate installs; an unsecured one is.

It depends on the number of sites, shared features, and migration needs, quoted as a fixed price after scoping. Multisite saves money over running separate installs, and we size the quote to your network’s real structure.

Multisite fits when you run many similar sites (franchises, campuses, brands, or regions) that share branding and infrastructure and benefit from central management. For a few unrelated sites, separate installs are often simpler; we advise which fits.

Yes. Multisite supports per-site roles, so each location or brand manages its own content while a network admin oversees the whole network, shared themes, plugins, and updates from one dashboard.

Yes. We consolidate standalone WordPress sites into a single network, preserving content, URLs with redirects, and each site’s identity, so you get central management without losing what each site already had.

It’s usually easier at scale, since updates, backups, and security apply across the network at once. The tradeoff is that network-level changes affect all sites, so we set it up carefully and can maintain it for you.

Yes. Within the network, each subsite can activate its own theme and permitted plugins, so sites share infrastructure while still looking and behaving distinctly where needed.

They run at the network level, so one update or backup covers every site. Because updates apply network-wide, our maintenance plans test them on staging first, so nothing breaks unexpectedly.