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SEO

Catch up on our latest stories, from project launches and industry news to team updates and lessons from the work we do every day. All in our voice.

For a dentist, a law firm, or a contractor, ranking nationally is worthless and ranking in your metro is everything. Local SEO is a different game with different rules. Here they are.

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Common questions

Local SEO questions, answered.

Work on the three things Google says it uses: relevance, distance and prominence. Complete every field of your Google Business Profile, especially the primary category, and match your name, address and phone to your website exactly. Ask every happy customer for a review and reply to all of them. Add LocalBusiness schema and keep the site fast on phones. Read our local SEO guide for WordPress.

Yes, and each page needs real local substance, because Google is good at spotting copy-paste pages with the city name swapped. A location page that ranks has the address and map or a defined service area, a local phone number, staff and photos from that location, reviews from that market and answers to local questions. One generic page aimed at five cities is a common mistake. See what a strong location page includes.

Yes, as consistency signals. Citations are mentions of your name, address and phone on directories like Yelp, BBB and industry listings. You don’t need 200 of them. You need the top 20 for your industry, correct and identical everywhere, and matching your website and Google Business Profile. An afternoon of cleanup beats a monthly citation subscription. See our WordPress SEO service.

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