Igor Popović

With over a decade of experience and a portfolio spanning more than 900 projects, Igor Popović is our UX/UI expert and Art Director at Mineweb. He operates on the core belief that the most impactful digital solutions are born exactly where aesthetics meet logic, which allows him to combine creative design with practical, user-friendly experience.

What to Expect from Igor’s Articles

On the Mineweb blog, Igor leverages his extensive background to explain the digital design process to businesses and creators. His writing cuts through industry jargon to deliver actionable insights on topics such as:

• Website design, navigating the pros, cons, and strategic value of well-designed website builds.
• Website redesign, providing step-by-step guidance on reimagining your digital presence without losing your brand identity.
• Right design tools and themes, offering expert advice on selecting design tools and themes that align with your long-term goals.

The Design Philosophy

Having honed his craft across fast-paced marketing agencies and software development teams, Igor has learned that speed should never compromise quality. He is a strong advocate for helping brands escape the “generic design” trap. Instead of settling for cookie-cutter aesthetics, Igor helps brands build authentic, high-impact visual reputations that capture attention and drive engagement.

Core Competencies & Craftsmanship

• Strategic UX/UI Design: Crafting intuitive, conversion and mapping-optimized user journeys that prioritize the end-user and the project’s ROI.
• Art Direction & Branding: Building cohesive, memorable visual identities from the ground up that truly reflect a brand’s DNA.
• Digital Craftsmanship: Deep expertise in the Adobe XD and Figma, successfully applying classical layout, typography, and illustration principles to the modern digital space.

Tools

• Photoshop
• Illustrator
• Adobe XD
• Procreate
• Figma
• Spine 2D

Skills

• UX/UI design
• Graphic design
• Digital design
• Illustrations
• Web animations