Radoš Stojanović

Radoš Stojanović is the Marketing Director at Mineweb, where he runs digital marketing strategies for clients across both the U.S. and Europe markets. With close to a decade of experience spanning agency work and cross-functional team leadership, he builds campaigns grounded in data, behavioral insights, and clear strategic thinking rather than trend-chasing.

His academic background in Organizational Sciences and a long-standing focus on behavioral economics shape how he approaches marketing problems, starting with how people actually think and decide, not how brands wish they would.

What to Expect from Radoš’s Articles

On the Mineweb blog, Radoš translates strategic and analytical thinking into practical guidance that cuts through the noise. His writing is direct, often skeptical of easy answers, and always focused on what actually moves the needle.

Topics include:

• AI in marketing: an honest, evidence-based look at where AI genuinely helps agencies work smarter and where it quietly erodes margins, creative quality, and team development.
• Marketing strategy: how to build campaigns that connect business goals to audience behavior, from channel selection and positioning to measuring what actually matters.
• Behavioral economics in practice: applying real insights from how people make decisions to improve everything from ad creative to conversion funnels.

The Marketing Philosophy

Radoš believes the best marketing comes from understanding people before opening a brief, and that sustainable growth is built on independent strategic thinking, not on outsourcing judgment to the latest tool. He’s skeptical of shortcuts that look efficient on paper but cost agencies their real differentiator: a genuine point of view.

He works with international clients on campaigns where every decision ties back to a measurable business outcome, and he leads teams that are expected to think first and execute second.

Core Competencies

• Strategic Marketing & Campaign Planning
• Content Strategy & Lead Generation
• Behavioral Economics & Psychology in Marketing
• SEO/SEM & Analytics
• Performance & Paid Media (Google Ads, Meta Ads)
• Cross-functional Team Leadership

Tools

• Google Ads
• Meta Ads
• SEMrush
• Analytics platforms