Snickers

Web application

We are available for cooperation

001

About project

We created an app for the Snickers brand that their promotional teams used for highly individualized 1-to-1 BTL promotions. Our task was to activate the audience in a digital way by physically holding a giveaway and presenting a new flavor of Snickers chocolate bar.The application design is developed with interactive simulations to ensure an optimal user experience before implementation.

It was created as a custom PHP/Laravel application for tablet devices with a backend system for presenter login, enabling easy monitoring and analysis of promotional activities. The app allowed presenters to effectively manage promotions, record user interactions and collect feedback on the spot.

002

Concept

Our solution is based on the idea that there are two types of people when they eat sweets – those who feel guilty and those who enjoy it without reservation. In a humorous way, we created two “character mascots”, bringing them closer to the new creamy flavor of the low-calorie Snickers chocolate bar. The design is in Snickers tones, a split screen with two colors that visually contributes to the polarization of the two types of characters when consuming sweets.

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Colors

004

Characters

The Snickers brand recognized the need to modernize its promotional activities and improve the user experience during promotions. As a renowned brand, Snickers wanted to implement an innovative solution that would allow their promotional teams to effectively and interactively communicate with their audience. Our app was developed to meet these needs, providing a highly personalized experience that supports their brand and marketing goals.

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Functionality

We created a custom PHP/Laravel application for tablet devices with a backend system for presenter/hostess login. The app allows presenters to log in, keep records and manage promotions efficiently. The system includes tracking user interactions, recording feedback and managing giveaways, making promotions more organized and successful.