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For Ines Klara, we created a logo and a website that functions as a collection of her recipes. Our goal was to make the site attractive, modern and easy to use.We combined sophistication and elegance to create a recognizable visual identity that faithfully reflects it.Our task was to enable users to easily research and enjoy recipes through carefully thought out design and intuitive navigation.
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Our solution is inspired by sophisticated minimalism.
We focused on creating a modern, intuitive platform that communicates passion and expertise in healthy cooking. We based the design on simple lines and clear categories, using high-quality visual elements to encourage users to explore the content.This combination of thin, elegant font and dynamic design at first glance clearly and unequivocally indicates the theme of the site.
The logo served as the starting point for the design: sophisticated, elegant and dynamic.
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We’ve implemented a custom recipe post type, categorization, an option to save favorite recipes, a list of saved recipes, and an ingredient checklist that allows users to mark ingredients as they use them, making the food preparation process simpler and more efficient.
Project management
Uroš Miljković
Nemanja Radović
Creative direction
Nemanja Radović
Art direction
Nemanja Radović
Design
Igоr Popović
Lead developer
Marko Zeković
Development
Miloš Radovanović
Nemanja Radović