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About project
For the Fruc brand of Nectar juices, we created a microsite that was designed for the “Pass The Fruc” campaign and a large giveaway activation. Snow theme, cool rewards, winter period – atmosphere and rewards adapted to winter as a season.
We combined a realistic winter design with modern digital animations, providing a two-sided benefit – users an opportunity to participate in interactive promotion, and the brand to highlight its details.
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Concept
Our solution is inspired by the key visual of the campaign (KV), but with adjustments to the unique digital environment of landing pages dedicated to conversion – apply for cool prizes! Instead of a purely illustrative approach, we opted for a realistic style that better reflects the brand in the context of activations. Modern prize animations that communicate with the audience and dynamic movements of “fluidity” brought additional energy and interactivity.
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Typography
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Colors
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Icons and elements
Team behind this
project
Project management
Uroš Miljković
Creative direction
Nemanja Radović
Art direction
Igоr Popović
Design
Igоr Popović
Other projects
EMA
Elmark
Hydrolyzer
Balkan Business Forum
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Aspire Dental Wellness
Wainhal
Reina En Ti
Ines Klara
