Braco Gajić

Web shop

We are available for cooperation

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About project

Webshop for YouTube star Braco Gajić. Designed to be easy to use, user-friendly and adapted to a younger audience. The shop offers a wide range of products, including t-shirts, bracelets and caps, with the popular branding of Brace Gajić.

We’ve combined retro-modern pixel-art design with pixel-perfect functionality, giving fans the opportunity to support their favorite creator and connect through products that reflect their vibe and lifestyle.

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Concept

Our solution was inspired by the successful brands of young YouTube stars, but with a unique twist specific to Braco Gajić. Pixel-art as a stylistic direction was carefully chosen because it perfectly suits the younger audience, evoking the nostalgia of retro aesthetics of popular games like Minecraft. Our goal was to combine the visual appeal of this direction with quality functionality.

We designed buttons in the spirit of meme culture, with elements like flying coins, to create a fun user experience and better interaction when surfing the web shop.

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Target audience

A younger audience of entertaining content, digitally literate, who are on „their turf” on the Internet. These young fans are looking for content that is fun, interactive, in line with their interests, and above all very realistic and authentic.

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Typography

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Colors

We used vibrant colors with lots of contrast. Blue and yellow are dominant, while warm colors such as purple and orange are used for accents. Blue and yellow create a modern and attractive visual identity that matches the retro aesthetic of pixel art, while warm colors bring energy and highlight key elements.

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Functionality

The main functionality of the site is its multilinguality, adapted to the markets of Bosnia and Serbia. Through the integrated switcher, users can easily change currency and text content depending on their location. Additionally, the website recognizes the user’s location and automatically redirects them to the appropriate version of the website – the SR version for visitors from Serbia and the BA version for visitors from Bosnia. By combining retro-modern pixel-art aesthetics and pixel-perfect functionality, a webshop was created that is fast, attractive and easy to navigate, in line with the expectations of a younger digitally literate audience and their parents.