Aspire Dental Wellness

Website

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About project

According to the idea, strategy and brief of our partners from the USA, the agency BRE BUZZ, we redesigned the website of Aspire Dental Wellness, a modern dental office in Charlotte, North Carolina. The goal was to position the practice, which was opened in a premium location, as a dentist that offers a unique spa experience, with the help of advanced technology and staff expertise. The emotions we wanted to evoke through the site are reliability, trust, expertise with a touch of luxury through new generation dental lasers and a wellness experience.

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Concept

When creating the website for Aspire Dental Wellness, we integrated modern and elegant elements to create a sophisticated and attractive look. Modernity is achieved with rounded edges and sections in dominant dark colors and gradients. Tankolinia icons contributed to the elegance, accompanying the entire website and additionally emphasizing its sophisticated appearance. In addition, we combined modern technology and the human touch through graphics inspired by the famous painting “The Creation of Adam”, thereby emphasizing the harmony between innovation and personalized patient care.

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Target audience

The target audience of Aspire Dental Wellness are families and individuals in Charlotte, North Carolina, who are looking for a dentist. The office is located in a more upscale part of the city, thus targeting two primary groups: young people aged 20 to 45 who have recently moved here for work and are willing to pay for premium service, and families who live in this part of the city and want to change dentists. This target group values their health, aesthetics and long-term results, looking for services that combine expertise, professionalism and a personalized approach.

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Typography

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Colors

The colors of the brand are predominantly blue shades that symbolize professionalism and stability. This color palette further reinforces patients’ trust in Aspire Dental Wellness, providing them with a sense of security and reliability.

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Icons and elements

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Functionality

The Aspire Dental Wellness website offers users an outstanding experience through a range of functionalities. Detailed overview of services, intuitive mega menu, pop-up notifications, online scheduling, technical and on-page SEO, site speed optimization, integration with Google Reviews, FAQ scheme, custom sliders and option to share content on social networks. All these features allow easy access to information, easy scheduling of appointments and sharing of positive experiences, which further strengthens patient trust and increases the number of new leads.