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About project
Lea Stanković, our local internet star, launched a new comprehensive clothing brand called Wainhal. The specificity of this brand is that it offers a matching wardrobe for you and your pets. Our task was to create the complete visual identity of this innovative brand, including a logo, a book of graphic standards (brand book), business cards, boxes, labels, various visuals, as well as an online store.
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Concept
We started the project by designing a strong, stable and clean Wainhal logo. The next step was the creation of a brand book, with the clear goal of symbolically presenting Wainhal as a modern-urban brand, a generalist in the premium category.
This is how color combinations, urban visuals and all accompanying materials that reflect that energy were created. On the webshop, we applied all the styles already defined in the brand book, including strong color contrasts and striking fonts.
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Typography
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Colors
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Logo design
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Branding
Coupon
Web banners
Social media
Memorandum and envelope
Example of a window display
Team behind this
project
Project management
Uroš Miljković
Creative direction
Nemanja Radović
Art direction
Nemanja Radović
Design
Nemanja Radović
Igоr Popović
Lead developer
Miloš Radovanović
Development
Miloš Radovanović
Stefan Stojanović
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